Justin Bieber
The unisex perfume is called after the singer's tour "My World" and it won't be bottled as the scent will be infused in wristbands and dog tags. The collection features four designs: Icon, Energy, Tour and Web.
For the fragrance collection, Bieber collaborated with company Etoile Nation Beauty. "They actually brought me a bunch of stuff to smell today. One of them smelled too young, too fruity. One was really good", he said.